Nike Inc. Case Study - 2161 Words

Nike, Inc. : Case Study in Operations Management MGT 441 Prepared for: Dr. Davidson, Concord University Prepared by: Jeremiah Nelson Johnathan Coleman Emily O’Dell December 4th, 2012 Introduction Low-cost, time-efficient manufacturing of goods is a key feature of a successful production company in today’s competitive global economy. Operations management, often abbreviated in the business world as OM, is defined as â€Å"...the set of activities that creates value in the form of goods and services by transforming inputs into outputs (Heizer and Render, p. 4).† Every day, factories take in raw materials and use the labor hours and skills of their employees to transform those same materials into a variety of consumer products,†¦show more content†¦Nike’s management understands how important a relevant strategy is in the global environment, as Don Blair, Nike’s CFO, stated â€Å"...we are refocusing our efforts, increasing our investments in innovation, using our voice for stronger advocacy and looking at how we incubate new, scalable business models that enable us to thrive in a sustainable economy.† Forecasting Demand Forecasting demand is the art and science of predicting future demand. There are several different techniques that can be employed alone or in combination with each other, depending upon the firm’s particular situation and the point in the product’s life cycle, and they are further classified as to the time horizon they represent. Forecasts are generally quantitative (relying on historical data) or qualitative (such as variable personal experiences).Show MoreRelatedCase Study Analysis: Nike, Inc.3361 Words   |  14 PagesANTONIO, PAUL ERIC G. 03 JUNE 2012 BUSINESS POLICY Case Study Analysis: Nike, Inc. Executive Summary Nike, Inc. has had three years of shifts of revenue and profit increases. During the case years studied (1999-2001), the net income in 2001 for Nike, Inc. (589.7M) increased by only 1.8% over 2000. Increases from 1999-2000 were much more significant 28.3% (579.1M). For the year 2001, revenues at Nike increased by 5.5% over 2000 to 9.489B. Since 1997, the company’s success includeRead MoreCase Study - Nike Sweatshops Inc. Essay1486 Words   |  6 PagesManagement | Case Study Analysis: Nike, Inc. and Sweatshops | | | | | Ethics refer to what is defined as right or wrong in the morality of human beings and social issues are matters which could directly or indirectly affect a person or many members of a society. In this case study, Nike has been accused of subjecting employees in their subcontracted factories overseas to work in inhumane conditions for low wages. The CEO and cofounder of Nike lamented that â€Å"The Nike product has becomeRead MoreCase Study –Nike, Inc.: Cost of Capital Essay718 Words   |  3 PagesCase Study –Nike, Inc.: Cost of Capital FIN202a-Spring 2011 1. Please define Weighted Average Cost of Capital (WACC). Write down the WACC formula, and discuss its components. WACC (Weighted Average Cost of Capital) is a market weighted average, at target leverage, of the cost of after tax debt and equity. It is a critical input for evaluating investment decision, and typically the discount rate for NPV calculation. And it serves as the benchmark for operating performance, relative toRead MoreNike Inc Cost of Capital Case Study917 Words   |  4 PagesNike Inc. Case Number 2 Nike Incorporated’s cost of capital is a vital element when addressing opportunities regarding top-line growth and operating performance. Weighted Average Costs of Capital (WACC) is an essential estimation that is needed in order to determine the amount of interest that will be paid for each additional dollar financed. This translates to be the minimum overall required rate of return that the firm will keep. We disagree with Johanna Cohen’s assessment of Nike due to twoRead MoreNike, Inc. Strategic Case Study Essay example6087 Words   |  25 PagesForces and Government model analysis 8 2.1.3 Turbulence Model 9 2.2 Internal Analysis 9 3. Strategic directions and strategic objectives 10 3.1 Mission 10 3.2 Strategic objective 11 3.2.1 The financial objective of Nike 11 3.2.2 The non-financial objective of Nike 11 4. Key broad business-level and international strategies 12 4.1 Ansoff’s product and market business level strategies 12 4.2 Miles and Snow’s adaptive strategies 13 4.3 Porter’s competitive business level strategiesRead MorePsychology of Business - Nike She Runs1414 Words   |  6 Pagesrelevant case/problem, account for and discuss how a psychological perspective can qualify those.† Hand in date: 8th May 2014 Julie Ingemann Jensen 3 Pages Copenhagen Business School 2014 Nike currently stands as a dominant leader in the global athletic retail industry. Particularly amongst females Nike is seen as a popular choice for apparel yet has had trouble solidifying itself as a top choice for footwear, with competitor ASICS seen as the preferred running shoe choice. Nike recognisedRead MoreNike : Sustainability And Labour Practises1217 Words   |  5 Pagessurroundings more sustainable in nature. So now in this report which is based on the case study of â€Å"Nike: sustainability and labour practises†. This case illustrates that Nike was found guilty regarding the labour practises the company was following which the reason for the external criticism Nike had to face around the world during 1990 and 2000. The main purpose of this report is to study the sustainable initiatives Nike had to take to tackle these issues and further how much those steps are similarRead MoreNike: a Multinational Company in China Essay901 Words   |  4 PagesNike: A Multinat ional Company in China Nike is one of the largest athletic shoe brands in the world and sells millions of shoes and clothing each year. The company was founded on January 25, 1964 by a University of Oregon track athlete Philip Knight and his coach Bill Bowermanas. It was first named Blue Ribbon Sports and it officially became Nike, Inc. on May 30, 1978 (Nike). As a multinational company, it operates retail stores domestically and overseas and all of the products it sells are manufacturedRead MoreNike Business Case Study1380 Words   |  6 PagesIntroduction In the business culture, it is crucial for a business to behave ethically. Ethics can be defined as, â€Å"the study of how people ought to act† (Lecture 1, 2017). Businesses do not behave ethically because they think their profits will increase, even though unethical behaviors can be costly to a company. When a business acts ethically correct, society benefits from the encourage economic competition, people feel better about working for that company, and it s the right thing to do whichRead MoreShoe Line Named Violette By Terry Richardson1628 Words   |  7 PagesTimberlake (Monae 2015). She was also featured in Nylon Magazine as part of their lineup of It Girls. In this same year Vashtie interviewed Sean Diddy Combs for Supreme Magazine, which was photographed by Terry Richardson, and was included in the Nike Destroyer Campaign alongside notables like Dee Ricky, a twin fashion icon duo, and Scott Campbell a New York-based American artist and tattoo artist whose clients in clude Sting, Robert Downey, Jr., Courtney Love, Orlando Bloom, Josh Hartnett, and